HiveMind Free audit

Creator distribution, engineered

We turn creator networks into revenue lines.

HiveMind builds short-form distribution machines for funded companies. 1,100 vetted creators. 500–1,000 videos a month. Numbers that survive a board meeting, not impressions you have to apologise for.

See the numbers

Now booking Q4 2026 campaigns: 3 slots remaining

The network

1,100 creators.
Ten verticals. One brief.

Not a roster of influencers on a spreadsheet. A screened, scored, actively managed network across finance, beauty, tech, fitness, food, gaming, education, parenting, design and travel. We cast the audience, never the follower count.

Finance creator talking to camera in a short videoTikTok"I let an AI pick every trade for a week."Finance2.1M
Beauty creator talking to camera in a short videoInstagram"Three weeks in. No filter, no ring light."Beauty1.4M
Tech creator talking to camera in a short videoYouTube"The $29 one beat the $300 one."Tech880K
Fitness creator talking to camera in a short videoInstagram"Day 41. Still haven’t skipped."Fitness1.9M
Food creator talking to camera in a short videoTikTok"Dinner in 8 minutes. One pan."Food3.4M
Gaming creator talking to camera in a short videoYouTube"This one setting doubled my frames."Gaming2.6M
Education creator talking to camera in a short videoInstagram"The CV line costing you interviews."Education1.1M
Parenting creator talking to camera in a short videoTikTok"Nobody warns you about this bit."Parenting4.2M
Design creator talking to camera in a short videoInstagram"Made this in four minutes."Design1.6M
Travel creator talking to camera in a short videoTikTok"$38 flight. Three days. Worth it."Travel2.8M
Fintech creator talking to camera in a short videoYouTube"I lost $340 before this made me a cent."Fintech1.9M
B2B SaaS creator talking to camera in a short videoInstagram"My $300 writer vs a $29 AI."B2B SaaS2.4M
Consumer AI creator talking to camera in a short videoTikTok"I’m paying $113 a month for AI. Why?"Consumer AI6.1M
Creative creator talking to camera in a short videoInstagram"Nine dollars a month. Look what it does."Creative5.4M

Selected clients

Where the playbook
has been proven.

Fintech, B2B SaaS, consumer AI and creative tools. Four categories that share almost nothing, except that in each one the number only moved once the distribution did.

The ceiling

Your paid channel has a ceiling.
You’ve probably already hit it.

01

Creative is the bottleneck. Not budget.

You can double spend tomorrow. You cannot double winning creative tomorrow. Most teams ship 8–20 assets a month, then wonder why frequency kills performance by week three.

02

CPMs only move one way.

Meta sits at $8–17. YouTube $9–16. LinkedIn averages $37.55 for B2B SaaS, and $98.40 for C-suite targeting. Every quarter you pay more for the same attention.

03

In-house physically cannot reach volume.

A two-person creative team cannot produce a thousand genuine variants a month. Agencies that promise it usually mean a thousand renders of the same idea, in the same voice, from the same face.

The teams beating this aren’t spending more. They’re producing more, from more faces and in more places, letting volume find the winner instead of betting a quarter on a hunch.

Portfolio results

Everything, added up.

Combined output across PolyPick, Writecream, AI4Chat and Airbrush. Every number traced to a campaign we ran and a result we can evidence.

341M Views engineered Organic short-form, 3 platforms
12,400 Videos shipped Across 1,100 creators
$0.43 Blended CPM vs $12.50 paid social median
$6.6M Net-new ARR Attributed, annualised
732K New users acquired
45:1 Return on creative spend
1,100 Creators in network

Methodology: net-new ARR is attributed subscription revenue in the campaign window, annualised at the exit run-rate. Return on creative spend compares annualised ARR to creator and production spend only; it excludes product, infrastructure and salaries. Figures are published with client permission. PolyPick revenue is independently listed on TrustMRR.

The HIVE method

One loop, run every single month.

Not a creative philosophy. An operating system, the same four stages on a repeating monthly cycle, with a kill switch at 72 hours.

H

Hypothesis

We don’t start with creators. We start with the one belief your buyer holds that stops the sale. Every brief is engineered to break exactly that belief, nothing else.

Days 1–5 · Strategist-led
I

Ingest

Cast the audience, not the follower count. A 6,000-follower SEO practitioner outsells a 600,000-follower generalist for B2B software, every time.

Days 4–12 · 1,100-creator pool
V

Volume

500–1,000 videos a month across Instagram, TikTok and YouTube. You cannot predict the winner. You can only afford enough attempts to find one.

Days 10–30 · Continuous
E

Escalate

Losers die on day three. Winners get more creators, more cuts, more spend, then get licensed into your ad account as whitelisted paid creative.

72-hour decision cycle
The monthly campaign loop
What actually happens between signing and revenue
30-day cycle
Stage 01

Buyer teardown

Funnel audit, competitor creative pull, and the single objection blocking purchase.

Stage 02

Brief architecture

8–14 hook families, each attacking the objection from a different psychological angle.

Stage 03

Creator casting

Matched on audience overlap and credibility, not reach. US or international by objective.

Stage 04

Volume production

500–1,000 videos published across three platforms, staggered to build consensus.

Stage 05

Escalate & license

Winners scaled organically, then whitelisted into your paid account with full usage rights.

Stages 3–5 run continuously once live. Most campaigns have creative in market inside 12 days of kickoff.

Inside the machine

Volume is an operations problem.

Anyone can promise a thousand videos. Delivering them on brief, on time, month after month, is a staffing question. This is the part most agencies do not show you.

Four colleagues reviewing performance charts on a large wall screen in a bright office

Monday performance review

Every hook family in market gets a verdict: scale, hold or kill. Nothing survives on the strength of the idea that produced it. If it has not cleared its threshold by 72 hours, the budget moves that morning.

72hDecision cycle
14Metrics tracked
Weekly client report
An editor at a two-monitor workstation with a vertical video timeline

The post-production floor

Creators shoot. Our editors cut. One raw take becomes four to six platform-native variants with different openings, pacing and captions, which is how a 50-creator campaign produces a thousand assets without asking anyone to film a thousand times.

4–6×Cuts per take
48hTurnaround
3Platform formats
A strategist on a video call with several creators visible on the laptop screen
Creator briefing. Every creator is briefed live, never by PDF. Latitude on execution, zero latitude on the objection being broken.
An office wall covered in a grid of printed video stills and sticky notes
The hook wall. Every concept in market, grouped by the belief it attacks. Winners move right, losers come down.
Two colleagues reviewing a printed performance report together at a table
Monthly attribution pack. Tracked links, post-purchase survey and geo lift, reconciled into one number you can defend.

Why it converts

Volume without psychology is just noise.

Six mechanisms we build into every brief. They’re the difference between 341 million views and 341 million wasted impressions.

Mechanism 01

Consensus reality

When forty unrelated creators mention you inside a fortnight, the brain files it as a trend, not an advert. This is the one thing a network buys you that no single mega-influencer ever can.

Mechanism 02

The 0.8-second interrupt

The scroll decision happens before conscious thought. Every hook has to break the visual rhythm of the feed inside 800 milliseconds or the rest of the video does not exist.

Mechanism 03

Process over promise

In finance and B2B, claims trigger scepticism and platform review. Showing the workflow (screen on, hands visible, real output) converts where claims get reported.

Mechanism 04

Specificity bias

“$61,400” is believed. “Over $60K” is not. Precision reads as evidence; roundness reads as marketing. We write numbers to the dollar wherever the data allows.

Mechanism 05

Loss framing

“You’re paying $110 a month for five AI subscriptions” beat “all your AI in one place” by 3.4× on our own AI4Chat campaign. People move faster to stop a loss than to chase a gain.

Mechanism 06

Identity resonance

Nobody buys because a stranger liked it. They buy because someone visibly like them liked it. Creator casting is identity casting. That’s the whole game.

The network

Selected per campaign, never sprayed.

Two pools, used deliberately. US creators carry trust and convert. International creators carry volume and cut cost. The mix is a strategic decision, not a budget accident.

675 US creators Trust & conversion layer
425 International Volume & cost layer

The arbitrage nobody runs properly

On AI4Chat, international creators produced 61% of total volume at 31% of total cost, while US creators drove 68% of paid conversions. Used together, the split cut blended CPM by 62% with no measurable drop in conversion rate. Used carelessly, it tanks both.

Network by vertical

Consumer AI & apps211
Lifestyle & daily-use203
B2B & SaaS practitioners164
Creative & design149
Tech & gadget137
Finance & trading118
Education & career118
How 14,200 applicants become 1,100 creators
Rolling intake, the network is re-scored every quarter
7.7% acceptance
14,200 Applications received 3,140 Passed audience-quality screen 1,840 Completed a paid test brief 1,100 Activated in the network
View as table
StageCreatorsPass rate
Applications received14,200
Passed audience-quality screen3,14022.1%
Completed a paid test brief1,84058.6%
Activated in the network1,10059.8%
Screening checks real audience geography, comment authenticity, historic view floor and delivery reliability. Creators who miss two deadlines are removed automatically.

The team

You get a pod, not a
project manager.

Ten people across strategy, talent, delivery, creative, analytics and post. On Growth, a named strategist, campaign manager and editor pod work on your account every week. You will know their names by month two.

Leadership Portrait of Maya Ellison
Maya Ellison
Founder & CEO
Strategy Portrait of Daniel Reyes
Daniel Reyes
Head of Strategy
Talent Portrait of Sophie Marchetti
Sophie Marchetti
Head of Creator Partnerships
Operations Portrait of Arjun Mehta
Arjun Mehta
Creator Operations Lead
Delivery Portrait of Imani Brooks
Imani Brooks
Campaign Director
Creative Portrait of Kenji Nakamura
Kenji Nakamura
Head of Creative
Analytics Portrait of Claire Devereux
Claire Devereux
Performance & Analytics Lead
Post Portrait of Tom Whitfield
Tom Whitfield
Post-Production Lead
Client Portrait of Valeria Ortiz
Valeria Ortiz
Client Partner
Talent Portrait of Oliver Grant
Oliver Grant
Creator Success Manager

Why the talent side is two people, not one

Sourcing a creator and keeping a creator are different jobs. Partnerships finds and screens; Creator Success handles briefing, payment and retention. That split is why we pay in seven days, hold a 94% return rate, and can field forty creators in a niche vertical inside a week when a campaign needs it.

The economics

The same attention, at a tenth of the price.

This is the entire argument. Everything else is delivery.

Cost per thousand views, HiveMind vs. paid social
Lower is better. Paid figures are 2026 published B2B/consumer medians.
29× spread
HiveMind blended $0.43 TikTok in-feed $9.00 Instagram Reels $10.00 YouTube Shorts $12.50 Meta feed $12.50 LinkedIn (B2B SaaS) $37.55 $0 $40 CPM
HiveMind creator distribution Paid social median Highest-cost B2B channel
View as table
ChannelCPMvs HiveMind
HiveMind blended (organic creator)$0.43
TikTok in-feed (paid)$9.0021× more
Instagram Reels (paid)$10.0023× more
YouTube Shorts (paid)$12.5029× more
Meta feed (paid)$12.5029× more
LinkedIn, B2B SaaS (paid)$37.5587× more
Paid benchmarks: published 2026 medians, Meta $8–17, YouTube $9–16, TikTok/Reels/Shorts $5–15 in-feed, LinkedIn B2B SaaS average $37.55 (Q1 2026), rising to $98.40 for C-suite targeting. HiveMind CPM is total creator and production spend divided by organic views delivered, across all four portfolio campaigns.

What lands

What you actually get every month.

01

The video library

500–1,000 finished vertical videos, delivered raw and edited, organised by hook family and performance tier.

02

Perpetual usage rights

Exclusive rights to every asset, in perpetuity. Run them as ads, put them on your site, cut them into TV. No renewal fees, ever.

03

Whitelisting & Spark codes

Winning organic posts pushed straight into your ad account from the creator’s own handle, the highest-trust paid unit available.

04

Board-ready reporting

Weekly performance, monthly attribution pack. CPM, CAC, payback and net-new ARR, in the format your investors already read.

Pricing

Two ways in. Both start this month.

Flat programme fee plus 10% management on creator spend. No hidden production charges, no per-video pricing games, no annual lock-in.

Starter
$5,000 / month

For teams proving the channel. Enough volume to find real winners, not enough to bet the quarter on.

  • Dedicated campaign manager
  • 10–15 creators, matched to your buyer
  • 500+ videos across Instagram, TikTok & YouTube
  • ~2M views estimated per cycle
  • Full brief architecture & hook testing
  • Exclusive perpetual usage rights on every asset
  • Paid-ads licensing & creator whitelisting
  • Weekly reporting dashboard
  • 72-hour kill/scale cycles

Plus 10% management fee on total creator spend. Month to month after an initial 90-day cycle.

Most chosen
Growth
$10,000+ / month

For funded teams treating creators as a primary acquisition channel, not an experiment.

  • Everything in Starter, plus:
  • 50+ creators across multiple markets
  • 1,000+ videos per month
  • 10M+ views estimated per cycle
  • US + international creator mix for CPM arbitrage
  • Strategist, campaign manager & dedicated editor pod
  • Landing page & funnel CRO input
  • Attribution build: UTM architecture + post-purchase survey
  • Monthly board-ready reporting pack
  • Priority creator allocation & category exclusivity

Plus 10% management fee on total creator spend. Most Growth clients run $18K–$60K monthly creator spend.

Custom
Let’s talk

Multi-brand portfolios, category exclusivity, regulated verticals, or performance-linked commercials.

  • Multi-brand & multi-market programmes
  • Category exclusivity in your vertical
  • Retainer + performance hybrid deals
  • Regulated-category brief compliance
  • Dedicated shared Slack channel
  • Quarterly strategy sessions with founders
  • Custom creator recruitment for niche audiences

Typically for companies at Series B and beyond, or brands running more than $100K monthly creator spend.

Full pricing breakdown & comparison

What we put in writing

The downside is capped before you sign.

  • A verdict in three weeks, not three months. A hook family that isn’t performing is dead by day three and the budget moves that afternoon. You will know early whether this channel works for you.
  • Ninety days, then month to month. Thirty days’ notice after the first cycle. Ninety days is the minimum window a volume strategy needs to produce a meaningful read, not a lock-in tactic.
  • If it isn’t working, we say so first. We would rather help you exit at the end of a cycle than roll you into another quarter. We already decline about one enquiry in four at the audit stage.
  • Every video is yours, permanently. Exclusive, perpetual, worldwide usage on every asset, in both plans. Run them as paid ads or put them in a fundraise deck. No renewal fees, no expiry windows.

Objections, answered

The questions your CFO will ask.

Influencer agencies sell reach, one big name, one big cheque, one post, and a spike you can’t repeat. We sell manufactured consensus: hundreds of independent creators saying overlapping things in the same window, which is what actually shifts belief at scale.

The practical difference is measurement. An influencer deal is judged on impressions. We’re judged on CPM, CAC, payback period and net-new ARR, and we report on all four whether they flatter us or not.

Yes, exclusive, perpetual, worldwide usage rights on every asset produced, included in both plans at no extra cost. Run them as paid ads, put them on your landing pages, cut them for connected TV, use them in a fundraise deck. No renewal fees and no expiry windows.

This is where most agencies quietly claw money back with 6-month usage terms. We don’t.

Three layers, stacked, because no single one is honest on its own. First: per-creator tracked links and codes for direct attribution. Second: a post-purchase “how did you hear about us?” survey, which catches the dark-social traffic that links miss. Third: geo and time-series lift analysis against a holdout. We look at what happened to your baseline in markets we activated versus markets we didn’t.

We’ll tell you the confidence level on every number. Where attribution is genuinely fuzzy, we say so in the report rather than claiming credit for it.

You’ll know inside three weeks, not three months. That’s the point of the 72-hour kill cycle. If a hook family isn’t performing by day three it’s dead and the budget moves.

If the whole channel isn’t working for you by the end of the first 90-day cycle, we’ll say so directly and help you exit rather than roll you into another quarter. We turn down roughly one in four enquiries at the audit stage for exactly this reason, some products aren’t ready for volume distribution yet, and taking that money would waste everyone’s time.

Typically 10–12 days from kickoff. Days 1–5 are the buyer teardown and brief architecture, days 4–12 are creator casting and briefing, and first content is usually publishing by day 12. Full volume is reached inside 30 days.

Yes, fintech is our strongest vertical, which forced us to get good at this early. Briefs in regulated categories are written to survive platform review: process framing rather than outcome promises, no guaranteed-return language, mandatory risk disclosure in caption and on-screen, and a compliance pass on every script before it reaches a creator.

We can work alongside your legal team’s approved-claims list. We’ve never had a campaign pulled for a claims violation.

Less than you’d think. Product access for creators, your existing brand and claims guidelines, analytics read access for attribution, and one decision-maker who can approve a brief inside 48 hours. That last one matters more than the rest combined, slow approvals are the single biggest cause of underperforming campaigns.

An initial 90-day cycle, then month to month with 30 days’ notice. Ninety days isn’t a lock-in tactic. It’s the minimum window in which a volume strategy can produce a statistically meaningful result. Anyone promising you a verdict in 30 days is selling you a spike, not a channel.

Free distribution audit

Find out what your creative is actually costing you.

Tell us your site and your bottleneck. A strategist pulls your creative, your competitors’ creative and your funnel, then writes up exactly where the money is leaking, and what a creator programme would realistically return.

40 seconds to complete Written by a human, not a tool No pitch unless you ask